Question

The consumer's evaluation of whether or not a product/services meets or exceeds their expectations is a...

The consumer's evaluation of whether or not a product/services meets or exceeds their expectations is a measure of:

A

The marketing mix

B

Sales forecasting

C

Profits and loss

D

Customer satisfaction
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Answer #1

Correct answer - Option D - Customer Satisfaction

  • Customer satisfaction helps us understand whether the customer feels that expectations are met or not.
  • If the customer is satisfied with the value & quality then the customer becomes highly satisfied and if not they become highly dissatisfied.
  • The evaluation is measured through the overall customer satisfaction process.
  • A highly satisfied customer become promoted and one the one who is dissatisfied become a detractor.

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