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as the technology in emerging so company is company & other institutions are facing problems related to information security & privacy.the companies are adopting policies like PII which means Personal Identifiable Information (PII),
Personally identifiable information (PII) is any data that could potentially identify a specific individual. Any information that can be used to distinguish one person from another and can be used for de-anonymizing anonymous data can be considered PII. PII can be sensitive or non-sensitive.
Non-sensitive PII is information that can be transmitted in an unencrypted form without resulting in harm to the individual. Non-sensitive PII can be easily gathered from public records, phone books, corporate directories and websites.
ensitive PII is information which, when disclosed, could result in harm to the individual whose privacy has been breached. Sensitive PII should therefore be encrypted in transit and when data is at rest. Such information includes biometric information, medical information, personally identifiable financial information (PIFI) and unique identifiers such as passport or Social Security numbers.
ref. Complaint at ¶ 8-14, Federal Trade Comm’n v. EchoMetrix, Inc., Docket No. CV10- 5516, (E.D. N.Y. 2010)
Id. at 106. For more on Brandeis as a progressive advocate and his belief in public advocacy and in shaping opinion, see Neil M. Richards, The Puzzle of Brandeis: Privacy and Speech, 63 VAND. L. REV. 1295 (2010)
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*hope above answer would help you.good luck & rate.
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