Question

for a nail salon

• List other elements of your identity:
• List ways in which you plan to use your brand identity elements as part of your marketing activities

Answer 1

answer-

Brand identity means how our brand is different and unique from other competitor's brand in the market. Unique brand identity helps to capture a strong position in minds of our potential customers.

Some common element of brand identity are logo, tagline,color, graphics design etc.

List other elements of your identity -

Brand story which we tell story of how my brand started as nail salon.

Culture of our brand which support diversity at our nail salon

Persona of my brand

Business touch points

Positioning statement which will tell us how different our brand its services are from competitors

Elegancy, Calm and professional work environment

List ways in which you plan to use your brand identity elements as part of your marketing activities

Our Brand identity will start with unique logo which will be visible on our nail salons, website and all marketing communication medium so that all customers will remeber and able to distinguish the logo from others.

Brouchers and catalogs will be distributed to customers and potential customers in the market so that they can have more information about our nail salon brand.

Our Nail salon will use TV commercial which tell audience about our nail salon, inside looks of saloon like employees, decor, services etc. We also post posters and billboards in cities to advertise our brand.

Our employees from different culture and diversity will promote our brand identity with logo on thier uniform. Dress code with logo will help customers to identify that those employees work at that particulat nail salon.