In the Marketing Analysis Presentation provided by your marketing team, you’ll see three different basketballs that need to be included in the product display on Slide 2. Each product has unique features. • Based on the information provided about the customers that shop at the store location on Slide 3, choose the basketball that you think will sell the most. Underline your selection: • Basketball 1 • Basketball 2 • Basketball 3 Explain the rationale for your decision
I would like to provide my selection based on the following rationale.
1. No of units sold till date
2. Average units sold in reccent months.
3. Is the product influcening the buying of other products
4. What's the type of product that is most favoured by the customers
5. Is there any scope of improvement.
6. Quality feedback and satisfaction over the past buys.
Giving weightages to the above mentioned attributes, I will come up with a product score for the three basket balls. Then the one highest score will be the natural selection
The rationale and selection differ from individual to individual, but this is the process that generally followed in comparing products of same type. The weightage assigned to each factor might differ from individual to individual.
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