Question

The three major ways to modify existing products?

List major approaches that marketers use to differentiate their products.

Answer 1

As I am sales marketing person and working more than 5 year, products modifications is a critical process and need several factors.

Three major ways to modify existing products -

1) Changing in products design

2) Changing in products packaging in existing products

3) Changing existing products flavour

Marketers major approach using to differenciate their products in following ways-

1) Marketers using products differenciation through the features of products.

2) Marketers using products technology to differenciate the products.

3) Marketers using products differenciation strategies through explaining the products uniqueness.

4) Products life as a differenciation approach using by marketers.

5) Products prices also a differenciation strategies for marketers.

6) Special ingredients can be differenciation strategies for marketers.