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Evaluate the different corporate partnerships (Snapple. The History Channel. The Country Music Awards. media and licensing...

Evaluate the different corporate partnerships (Snapple. The History Channel. The Country Music Awards. media and licensing deals in the context of NYCM's stated objectives. What benefits were achieved for the city and its partners?

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The different corporate partnerships like Snapple, The History Channel, The Country Music Awards, media and licensing deals etc helped increation of strong brand name for NYCM among the public and improved it's reputation as well. Moreover these partnerships helped in much needed publicity for the company. The benefits that were achieved for the city and its partners were more public awareness, collaborative environment, increase in revenue and profit margins, wider channel, better publicity for the state and its partners etc.

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