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The growth of Über has been very fast, faster than any transportation company before it. How...

The growth of Über has been very fast, faster than any transportation company before it. How was the company able to accomplish this?

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Answer #1

Uber was able to achieve fast growth due to below reasons:

  • They were the disruptor in the transportation industry.
  • They were aggressive in customer acquisition strategy by giving lots of promotional discounts.
  • They were aggressive in increasing driver base for the company by providing huge benefits to them.
  • Ability to execute strategy effectively across various geographies.
  • High entry barriers for new players.
  • Ability to increase scale rapidly and use economies of scale.
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