Question

The growth of Über has been very fast, faster than any transportation company before it. How was the company able to accomplish this?

Answer 1

Uber was able to achieve fast growth due to below reasons:

• They were the disruptor in the transportation industry.
• They were aggressive in customer acquisition strategy by giving lots of promotional discounts.
• They were aggressive in increasing driver base for the company by providing huge benefits to them.
• Ability to execute strategy effectively across various geographies.
• High entry barriers for new players.
• Ability to increase scale rapidly and use economies of scale.