Question

You should write a minimum of two pages and you should focus on this part of the assignment:  

Your Company’s Target Market and Current Social Media Marketing Plan. the company selected is McDonald. So the assignment should be in reference to Mc Donald.

Answer 1

Macdonald is one of the top companies in the area of food, beverages, snacks, beverages and fast-food. It has more than 20,000 retail stores across the globe. It has target market like,

1) Corporate professionals.

2) Students

3) Family Menu offerings

4) Children

5) Other type of customers like business and government organizations as a customer.

It has great brand value in the race of competition in food and beverage industry. Its Current social media plan can be described as:

1) Official Websites:

Macdonald has quite attractive websites. It has created different websites and page to segregate its subsidiaries websites. It has displayed its unique value and menu offerings. Its image, investor’s relation related information, video, and performance results. It can be searched through its websites for store locator option.

2) Utilizing Social media tools:

Facebook, Twitter , Instgram, Blogger and other advertising websites are used to promote its quality offerings. MacDonald spends a lot to make strong awareness of its store. Google search can be used to find the retail store.

3) Referral Marketing Program :

It has tie-ups with many other e-commerce companies to offer discounts coupons and refer customers to its stores.

4) Utilizing campaigns to boost seasonal sales:

From time to time, Macdonald promotes its products offering and discounts. At the time of Boxing Day, New Year, Christmas festivals etc. it offers various types of offers across its global burger stores.