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Define product line and product mix.

  1. Define product line and product mix.
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Product Line:

Product Line means selling of closely related products of the company under a single brand name. Company generally offer more products under the same brand name because customers are familiar with this brand.

Examples:

Apple - Apple mobiles, Apple TV, Apple watch, Apple earpods, etc.

Amul - Amul Butter, Amul Milk, Amul milkshakes, Amul icecream, etc.

Product Mix:

Product Mix refers to the list of all the products offered by an organization. Product Mix is the company's Product portfolio in which all the products that company makes and sell are listed. It is also known as product assortment.

Product line is a part of Product mix.

Example:

HUL - Hindustan Unilever includes different product lines like: Dove, Lakme cosmetics, sunsilk, Kwality wall's, knorr, etc.

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