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Describe evaluative and determinant criteria.What is the difference between them?What attributes do you consider to be...

Describe evaluative and determinant criteria.What is the difference between them?What attributes do you consider to be evaluative and determiant criteria in the selection of a new apartment.

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criteria- are the attributes, features, or potential benefits that consumers consider when reviewing possible solutions to a problem.Determinant criteria- are the evaluative criteria that are related to the actual choice that is made, Consumers don't always know the criteria that are determinant. The determinant attributes of buying a TV depends on who is buying the TV and who its for....if you like to watch sports, the determinant attributes would be that you would like a large screen TV to watch the games on. Evaluative criteria could be the brand, the reputation of the quality of the TV.

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