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if covi-19(corona virus) has come to stay with us and a cure or vaccine is developed...

if covi-19(corona virus) has come to stay with us and a cure or vaccine is developed for it. in the 21st century which is the best way to market the product? Give reason to support your claim.

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Answer #1

As the question is related to health that is the chance of getting infected with COVID 19 disease, thus the most effective method that can be used to market the vaccine of the disease is to use the Emotional appeal in the marketing campaign. This is due to the fact that emotional appeal can be used to fear is an important element of the human emotion that can be used to derive the action of the customers. The fear is most commonly used by marketers to promote health and medicine-related products. If the moderate level of fear of getting affected with COVID 19 and related consequences on the health are used in the marketing campaign, the best results can be obtained.

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