Question

Diona was invited to go swimming this weekend. She decided she needed a new swimsuit. Diona...

Diona was invited to go swimming this weekend. She decided she needed a new swimsuit. Diona was in which stage of the purchase decision?

Question 6 options:

1)

 Product evaluation

2)

 Situational analysis

3)

Need recognition

4)

 Problem screening

5)

 Information search
Business   Operations-Management   
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Homework Answers

Answer #1

Diona is in Need recognition stage of the purchase decision.

Need recognition is the initial phase in buyer purchasing conduct and is additionally called issue recognizable proof. It happens when a purchaser finds a neglected need that must be fulfilled.Need or issue recognition is as a rule perceived as the first and most essential advance in the process in such a case that a buyer doesn't see an issue or need, he by and large won't push ahead with considering an item buy. A need can be activated by inward or outside upgrades.

So, the answer is (3)-Need Recognition.

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