Question

Identify 1-2 possible opportunities Target has to be more competitive with Walmart. For each opportunity, explain your rationale.

Answer 1

Possible opportunities for Target when compared to Walmart are:

1. The fashion industry and e-commerce

While Walmart has pricing benefits, Target appeals more to the newer generation of the population due to its appeal as a retailer with a focus on fashion. This provides opportunities for Target, especially in the e-commerce world.

2. Appeal to the middle class

Comparing with Walmart is not easy for any retailer, yet, Target has a distinct advantage which comes in the form of being able to market itself as a discount store which focuses on providing quality, not just the lowest prices. Since consumption isn't always about the price, conscious decisions by the middle class and their support can provide a great opportunity for Target in order to deal with the intense market competition.