Question

I need a vague summary for my branding agency internship report.

Answer 1

This report provides an analysis and evaluation of the techniques and methods used at ABC Branding agency. Methods of analysis include trend, historical and predictive analysis. All calculations can be found in the appendices.

The research draws attention to the market share obtained by the different branding promotion methods. Further investigations reveal that this market share increase coincided with an increase in promotions amongst consumers. The factors that appear to be the major causes of the increase are brand recall, promotional mediums and celebrity endorsements.

The report also investigates the fact that the analysis conducted has limitations. Data obtained for forecasting methods can be improved using differnet techniques, and the accuracy of data more than 5 years old can be validated compeltely.