Question

Read the weekly readings, in particular the AT&T/Time Warner merger announcement, and answer the following questions:

1. What in your estimation is the motivation behind this merger; i.e., why is AT&T doing this? What evidence supports your position, and why does it make sense, or not make sense, for AT&T to pursue this strategy?
2. Given what you know about merger and acquisition success and failure, will this be a successful acquisition in your estimation? Why or why not?

Answer 1

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Answer:

Yes, it makes sense for AT&T to pursue this merger. As online video viewership has increased all over the world due to the increasing usage of wireless broadband networks. AT&T has more than a hundred million wireless connections in the US. Consumers who watch videos on AT&T mobile devices will benefit the merged fir Kannadam.

Yes, this would be a successful acquisition as the strength and weaknesses of both the company complements each other resulting in a profitable venture.