Question

1. three examples of how we use data to make sound marketing decisions?

2. what type of primary research would you use with Google

3. What type of secondary research would you use with Google

4. Cite an example of what a problem is with Google and what a symptom is as a beginning to define what you as a marketer seek to research.

Answer 1

1.

• Use the data to see from which geographic location the traffic is coming from and concentrate more on that market.
• Use the data to see how the customers are responding to different products and choose the best one to promote more.
• Use the customer feedback data to make changes to the product and also to the marketing approach

2. I would use google to find out the best ways to collect the primary data and what are the best practices. I will search for the templates used for data collection and how I can interpret the data collected. This will give the required knowledge to choose the right primary research method for my research.

3. I would use Google to gather the stats related to the research topic and also to find the articles written by the industry experts. This will help me in building a foundation for the research and move ahead with the next steps.

4. The problem with Google is not all the links shown by the browser are trustworthy. We need to find the right source and decide whether to consider using that content or not. The person will not get all the required information in one go and he will have to use multiple keywords until the data is found on the browser. The symptom would be when a person takes the data from Google and it does go well with the research topic and does not add any value to the research statement. This shows the person to look for a better information source on Google and then consider using it for writing the paper.