Question

Compare and contrast types of data generated through an internal audit and an external audit? How are these applicable to marketing efforts?

Answer 1

Compare and contrast types of data generated through an internal audit and an external audit? How are these applicable to marketing efforts?

• Internal audit gives a biased data as internal employees conduct the audit, whereas, external audit gives more real data as external firms are involved in audit
• Internal audit gives a superficial data as internal employees conduct the audit, whereas, external audit gives more hidden data as external firms are involved in audit
• Data generated through internal audits is not complete as employees have other tasks in hand, whereas external auditors perform thorough analysis of company as that is their only job
• These data is very important for marketing efforts as it shows the shortcomings of company, and company gets an opportunity to work on them to increase their market presence