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With a marketing planning context, what are the differences among goals, objectives and actions?

With a marketing planning context, what are the differences among goals, objectives and actions?

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Answer #1

With a marketing planning context, what are the differences among goals, objectives and actions?

Goals

  • They are the ambitions of the company over a period of time
  • They are set keeping the future in mind
  • All the marketing is planned keeping these goals in mind in order to achieve them

Objectives

  • It is a specific result that a system aims to achieve within a time frame
  • It can be amount of sales a company wants to perform in a year
  • All the marketing is planned keeping these goals in mind in order to achieve them

Actions

  • It is a process of doing something
  • It is set of processes involved in order to achieve the goal
  • Actions are defined keeping the goals in mind
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