Competitive
position:
- ConocoPhillips reported Total Revenue increase in the 4 quarter
2017 by 20.43 % year on year.
- The sales growth was above ConocoPhillips’s competitors average
revenue growth of 15.44 %, recorded in the same quarter.
- Some of the ConocoPhillips competitors are Phillips 66, Chevron
Group, Exxon Mobile Corp, Valero Energy Corp.
- The segment of ConocoPhillips is corporate, countries and
individuals looking to fulfil energy needs
- The target group are the enterprises looking for energy for
production, people for petrol, diesel for vehicles and domestic
uses
- Positioning is working for energy for the future starting from
today
Strengths:
The following are the strengths of ConocoPhillips:
- ConocoPhillips is a big brand name and has a strong market
position
- The marketing strategies that this organization has are very
high level and this helps in building the brand awareness
- It is also a fortune 500 company, with approximately 17000
employees worldwide
- This is also the largest exploration and production
company
Weaknesses:
- The main weakness for not just this organization but a lot of
organizations that work on energy is the cost of environmental
hazards, it takes a huge risk to excel in something that has a
deeper impact on the environment
- One of the outcomes of environmental hazards is the decrease in
oil reserves and production
Opportunities:
- Increasing fuel/oil prices are one of the opportunities
- increasing natural gas market is also an opportunity
- more oil well discoveries
- increasing demand for gas and refined products
Threats:
- Government regulations is the major threat that this company
faces, since it is also accused of pollution
- High labour costs
- Hybrid cars not using fuel
Globalization and the
evolution of International Business:
- As mentioned in one of the opportunities, globalization due to
increase in fuel/oil prices, discoveries of oil well reserves play
an important role in determining the revenues and profits of the
organization. This helps in improving the brand name of the
organization in the global market, thus increasing the sales