Question

Marketing

Imagine that you are working as an intern at an advertising agency and the agency just won a new account, a bottled team named Leafs Alive. The sale of bottled tea is surging, with the industry reaching $10.5 billion in sales in 2014.

1. what consumer trends are most likely driving the demand for this product

2.what cultural, social, psychological, and behavioral factors influence this market?

Answer 1

Health conscious and first moving lifestyle is the main factor behind increasing demand of the specific product. People are preparing health conscious drink rather than focusing on carbonated soda drinks or other artificial drinks
People are moving towards organic as well as nature friendly drink. This is enabling different brands to move their structure for providing organic and natural drinks which is being consumed by the customers at a very large scale across the globe.

Change in culture regarding health conscious movement. As well as social structure of creating an environment that focuses on usage of the sustainable and more environment friendly drinks and beverages and Eco culture is the most influential factor in increasing the overall sales of the specific brand.