Question

Company: STARBUCK (the question answer should be related to starbuck company)

1.      Summarize the various promotional strategies used by the STARBUCK in implementing an Integrated Marketing Strategy.

2.      Identify the risks associated with promotional campaigns and discuss how STARBUCK can be prevented.

3.      Design an effective and creative marketing communication (print advertisement) of your own, for any one of its products for the chosen target market.

4.      You can incorporate the logo of STARBUCK, though the three creative tactics—headlines, subheads, and body copy should be your own creative work

Answer 1

Company: STARBUCK

1. The various promotional strategies used by the STARBUCK in implementing an Integrated Marketing Strategy are as follows:

1. Public relations
2. Social media
3. Advertising
4. Direct Marketing
5. Trade shows
6. Consistent Brand positioning
7. Sales Promotions

The Starbucks company uses the promotional strategy in which they maintain the public relations by adding vales to the product, by giving great offers to the customers, free WIFI facility, Mobile Apps and many more.

They do the promotional strategy by the help of social media such as Twitter, Facebook etc. They do the consistent branding. The integration of the content is done across the channel which connects the people with the brand.

1. The risk associated with the promotional campaigns and their preventive measures are as follows:

1. Economic risk – The overinvestment is ne of the risk associated with the marketing campaign. As the marketing activities and promotional activities needs funds. So, in order to increase the Sales company invests more on the promotional activities which leads to the economic losses. This can be prevented by the planning in advance.
2. Change in Product – The taste and preferences of the customer changes over time. The customer would behave indifferently if they would not get the product they want. Then the promotional strategies won’t attract the customer. This can be avoided by the change or alter in the taste of the product over time as per the demand.
3. Position Risk- This is the risk associated with the product if the marketing is not done in a proper way. The promotional strategy has to reach the customers then it might work. If it does not reach up to the mark the customer may reject the product. SO, to avoid this situation the company have to focus on the segmenting the target market.

3.