Question

Google wants to bring internet content to your TV. Google wants to team up with Sony and Intel to provide an IPTV device that allows consumers to search for content, browse the web, view photo albums, and plan online content. Google would provide the search capabilities and other software, Intel would provide the chips, and Sony would manufacture the TVs. This is a crowded playing field with TiVo, Yahoo! Connected TV, Netflix, Roku, Apple TV, XBOX 360, Popbox and others.

In your first post, discuss what advantages and disadvantages Google might have over other providers?

Answer 1

Below are the advantages that Google might have over other providers -

1. Google's brand image and quality associated to the brand

2. Google's technological capability and its past products

3. Google's partnership with other technology firms

Below are the disadvantages that Google might have over other providers -

1. Heavy competition from the established firms operating in content sharing and streaming space

2. Google has no experience in the crowded market

3. Google's partnership with firms that already have products in the market.