Question

Mary’s Mosaics is a small business in California that creates custom-designed decorative items from mosaic tiles and glass. The website created for Mary’s Mosaics generates the majority of the firm’s business, although the firm also sells items to U.S. retailers for domestic sale. Mary Boyd, the CEO of Mary’s Mosaics, recently received an order from a Spanish retailer for $20,000 worth of mosaic items. Similar orders have been placed from importers in Australia, England, and Canada. Mary needs to identify appropriate foreign intermediaries for each market.

When Mary begins her search for a foreign intermediary in Australia, which of the following would most likely provide her with helpful information?

A) Australian newspapers

B) Australian internet sites

C) Australian trade consultants

D)Australian customers

Answer 1

Answer is Choice C

When Mary searches for trade intermediaries, It will b ebetter to go with Trade consulatants as they will be providing trust worthy information. Also the trade consultants will have a good database of intermediaries, their strengths, weakness, areas of specialisation and also the market they are familier with. this also will help in identifying the right intermediary in the exact location which Mary's Mosaics is trying to do business

Although newspapers and websites may give some amount of information, Its not sure about the reliability of the information and also the trade intermediaries. Also the strength and weakness of the trade intermediaries cannot be assessed.

Also Australian customers may be biased with their choices and preferences. Also it will be difficult to differentiate between a genuine customer and a fake one