Question

What was the business-Level strategy in the Online Sales Business Division, Amazon in 2016? What was the structure in the Online Sales Business Division, Amazon 2016? Was there a fit between the strategy and structure in Online Sales Business Division, Amazon in 2016? Why or Why not?

Answer 1

This is my answer

Business-Level strategy in the Online Sales Business Division, Amazon in 2016 was introduction of Third party sellers.

Amazon’s business model includes accommodating third party sellers who are able to offer their own merchandise on Amazon’s sites and whose products therefore compete against Amazon’s. Third party sellers are mainly attracted to because of the high volume of traffic on Amazon sites. They often offer products that are not available through Amazon’s retail division.

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