Complete an IFE Matrix with 10 strengths and 10 weaknesses for disney world. Please explain the results (above, below or average total score). Select 2 to 2 strengths and 2-3 weaknesses and comment on them in details.
Disney Company Assignment Help
The Disney Corporation is a leading diversified international
family entertainment and media enterprise that has five business
segments. The company is successful and leading organization due to
its hard work, strong dedication and core values of the
organization (The Walt Disney Company). Internal factors of the
organization have strengths and weaknesses while external factors
have opportunities and threats for external environment (see
appendix 1). Internal factors of Disney Company with strengths and
weaknesses are as follow:
Operations: The Company operates business in various segments such
as media networks, parks and resorts, studio entertainment,
consumer products and interactive media. It gains maximum revenue
from its internet and mobile operations (The Walt Disney Company:
Annual report). Along with this, its Imagineering provides master
planning, real estate development, attraction, entertainment and
show design, engineering support, production support, project
management and other development services for the Company’s
operations.
At the same time, company has some weaknesses in its operations.
The success of its services and operations depends on public taste
and preferences (The Walt Disney Company: Annual report). Results
of operations fluctuate due to the timing and performance of
theatrical, home entertainment and television markets. Changes in
business strategy and operation increase the costs of the company
and negatively affect the profitability of business.
Human resource management: The Company has energized and dedicated
employees that help to meet business challenges in the fast
changing media and entertainment. Along with this, company has hard
worker and talented human resource to fulfill its functions
(Ferrell, Fraedrich & Ferrell). In addition of this, company
puts additional focus to provide safe and respectful workplaces for
employees, so they feel comfortable and security and gives their
best for organization development. Employees and cast members of
Walt Disney Company make the magic happen (The Walt Disney Company:
Human resources).
At the same time, Company needs more diverse workforce to complete
its different tasks and operations. Disney’s main weakness is very
large work force that increases the cost of the organization. Along
with this, it results into possible communications problems, and a
high bureaucracy level within the corporation (Hartley).
Finance/accounting: Disney’s main strength is in its resources, its
low-cost strategy. The company has been able to diversify its
operations and products to hedge against decreasing sales in
product lines. It has diverted its business into Home Video, Film,
merchandise, Radio broadcasting, Network television and in theme
parks (The Walt Disney Company: Annual report, 2011). The
low-cost-corporate-strategy is a benefit for the company. The
company can control costs, and produce quality goods and services.
Financial risks have been minimized by sharing initial investment
costs.
Cost of its pension and postretirement medical benefit plan affects
the financial condition of the company in negative manner. The
company has recognized pension and postretirement medical benefit
plan expenses of $576 million in 2011. The Walt Disney Studios unit
lost money for the second quarter in a row. The movie studio
reported a loss of $13 million, despite a 3 percent increase in
revenue. It is because of write-downs on films like “Disney’s A
Christmas Carol” which cost at least $175 million to make, but
started out with a disappointing $31 million in ticket sales on its
opening weekend (Barnes). In addition of this, large overhead costs
are usually direct effects of a large number of fixed assets. In
that situation, customers are not prepared to spend much more
money, so they move to other firms or entertainment
resources.
Strategies for strengths and weaknesses
Operations: For improving its strengths, company should focus on
interactive media to gain more revenue.
To reduce weakness, company should develop entertainment programs
according to taste and preferences of customers.
Human resource management: Company should develop more creative and
innovative products for customer with the help of dedicated
employees (Ferrell, Fraedrich & Ferrell, 2006).
By diversifying into more businesses and niches, the company’s work
force grows larger, so, company should develop effective structure
that supports an expansion of the work-force.
Finance/accounting: With the help of low cost strategy, company
should expand its business in more diversify areas
(Hartley,).
To reduce large overhead costs, company should closely monitor
these costs to match the price that customers are willing to pay
for the goods and services offered.
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