Apple products have usually been priced above their competition and sold for their value, intrigue, and market leadership. Some would say Samsung is catching up on many of these fronts and even passing Apple perhaps. Do you think Apple can charge a price premium for its products much longer?.
Apple has a brand name and uniqueness which has many loyal customers because of it's software and other features. However many other companies like Samsung are coming up with features more than Apple at much lower costs . People started going for these products and forgetting the brandname Apple has which might result in loss of demand for these iphones until comes up with extra advanced feature or lower it's prices. If these steps are not taken then it might have to lower it's prices and would not be a premium brand anymore.
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