Question

paraphrase the following:

-The aging population has increased in the current market that The Body Shop could target who are willing to spend on products that prove to have anti-aging properties. The Body Shop faces a huge growing competition within the beauty industry that offers substitute products.

-To satisfy this demand, the Body Shop products are produced with natural material and ingredients that increase awareness of organic and eco-friendly products.

-Technology: The Body Shop uses social media marketing to promote brand globally and create awareness and to increase its sales and revenues. Environmental: “Climate change and global warming will affect unstable supplies of raw materials and ingredients”.

-The Body Shop faces an unstable economic and political environment when foreign market is in the recession period

Answer 1

1. The Body Shop wants to target its products with anti-aging properties to the aging population in the current market. They face huge competition with substitute products in the market.

2. To increase the awareness of the organic and eco-friendly products from The Body Shop are produced with natural material and ingredients.

3. To increase its sales and revenue and promote their products, The Body Shop uses social media marketing. They are also concerned about the unstable supply of raw materials due to climate change and global warming.

4. During recession period in the foreign market, The Body Shop faces unstable economic and political environment.