Question

After working for a large chain of restaurants for many years, Sam finally opened their own restaurant. Unfortunately, Sam's first year in business was disappointing, and sales were much lower than expected. Sam decided to conduct a market research study to gather preliminary data to shed light on the nature of the problem and suggest some new ideas. Which approach is best?

Select one:
a. An experiment
b. A survey
c. Interviews or focus groups
d. An online questionnaire

Answer 1

c. Interviews or focus groups

This is the best approach to gather preliminary data to shed light on the nature of the problem and get new ideas.

Interviews in depth or focus group will help Sam to get insight from customers by asking questions in an interview from them like-

What things they do not like in his restaurant? what things they like? how he can improve the restaurant food and service? etc.

In focus group, Sam will bring small group of diverse people to present the issue and get feedback from them.

This the best approach to get quick data in more effective manner.while others are time consuming and costly as well.