Question

When negotiating, is establishing a BATNA important? Why, or why not?

Answer 1

PLEASE LIKE THIS ANSWER, IT HELPS ME A LOT. THANK YOU!!!

EXPLANATION:

It is very much important:

BATNAs are critical to negotiation because you cannot make a wise decision about whether to accept a negotiated agreement unless you know what your alternatives are.Your BATNA "is the only way that can protect you both from accepting terms that are too unfavorable to you and from rejecting terms it would be in your interest to accept. In the simplest terms, if the proposed agreement is better than your BATNA, then you should accept it. If the agreement is not better than your BATNA, then you should reopen negotiations