Question

UPS is the world’s largest package delivery service.  Its core business, however, has been small package transportation and delivery.  UPS expanded into new services including customized supply chain, information, and financial product solutions.  The challenge facing UPS is to reposition the company into a new marketspace it calls “synchronized commerce,” using a comprehensive integrated marketing communications (IMC) program.  The program includes a new logo, a retail presence created by its 3,300 UPS Stores, the “What Can Brown Do For You?” advertising campaign, a comprehensive website, and many other promotional, personal selling, and public relations elements.  

Write a paragraph saying what are the advantages of UPS using a global marketing strategy?

Answer 1

The advantages of UPS using a global marketing strategy are catering to a larger customer base across various geographies, age segments etc to whom UPS was not able to target earlier due to limited reach and notvuding a global marketing strategy. Also the company would be able to generate better margins, market share, top line etc with its service expansion through a comprehensive integrated marketing communications (IMC) program. Also the customer satisfaction and company image among the general public will improve significantly if the company successfully reaches out to more customers and provide better services to existing customer base.