Some of the factors which impacts on effective international
public relations are-
Strong communication which requires excellent writing skills,
cross-cultural knowledge and a strong knowledge of the company's
mission , vision and goal.
Managing media is a necessary to maintain international public
relation. It help to build reputation globally.
Gathering opinion and information of his own company in global
scale which help to get the customer sentiment of the company which
will be used to make the PR better.
Another factor is organising and managing global event to
maintain effective international PR.