Question

Fig 6. SWOT Matrix

Strengths

Weaknesses

CC1: Brand image

W1: Less of untapped market is remaining.

Please come up with a 3 of each combination based off of the list that was provided so 3 SO, 3 ST, 3 WO, 3 WT. Based off the External Opportunities and Threats and the Internal strengths and Weakness that are given.

CC2: Patents licenses

W2: Customer acquisition cost is high for newer products.

CC3: R&D resources focused on cloud computing services

W3: Inadeqaute demand forecasting department.

CC4: Implementing knowledge competencies in an online system.

W4:Return on Asset is less as compared to the bench mark of other company.

CC5:Technology

W5:Earnings per share is far low than the other competitors in the market.

CC6:Financial resources (high performances)

W6: Microsoft regularly introduces the updates and new products.

S7:Implementing knowledge competencies in an online system.

W7: Window phone performance is much slower than the Smartphone Operating system

S8:Development, manufacturing and licensing

W8: Distribution of power and authority is also an issue.

S9: Supporting software products (operating systems, server applications, business solution applications…)

S10:Expertise in many ITbased innovations and technologies

Opportunities

SO Strategies

WO Strategies

O1: BtE3: Product Differentiation

SO1:

WO1:

O2: BtE4: Customer Loyalty

SO2:

WO2:

O3: BtE5: Possesion of Patents

SO3:

WO3:

O4: BtE6: Saturation of Market

O5:PoB1: Switching Costs

O6: PoS1: Number of Suppliers

O7: PoS5: Forward Intergration

O8: R5: Market Share

O9: R3: Competition between firms

O10: R4: Industry growth

Threats

ST Strategies

WT Strategies

T1: Bte1: Brand Development

ST1:

WT1:

T2: BtE2: Switching Costs

ST2:

WT2:

T3:BtE6: Saturation of Market

ST3:

WT3:

T4: BtE7: Customer Acquisition

T5: PoB2: Intesity of Rilvary

T6:PoS2: Substitutes

T7:AoS1: Substitute Price Value

T8: AoS2: Competition from substitutes

T9:AoS3: Avaliability of Substitutes

T10:R1: Number of Competitors

Answer 1

SO strategies:

1.Manufacturing a product with high performance than competitors.

2.Differentiate your product and create a brand image.

3. with the utilization of technology market your product and try to increase the market share and profits.

WO strategies:

Strategies that minimize weaknesses taking advantage of the opportunity.

1.Offering Cost effective products.

2.Increase efficiency in a business process.

3.Try to develop niche products using customer loyalty programme.

ST strategies:

1.Implementing new technologies and improving the marketing and quality of the product so as to get rid of competition.

2.Emphasize the range differentiation to fascinate customers.

3.Maintain Continuous customer service feedback for the improvements.

WT strategies:

1.Update branding and new improvements.

2.Try to manufacture less product and then improve them based on the performance.