In your opinion, why is ethical misconduct more difficult to overcome than poor financial performance?
Explanation:
Financial performance can be up or down in whole life cycle as company can have poor sales or increased sales, finaciafi performance can be resurrected with proper strategy and planning that can increase sales and reduce expenses.
Ethical misconducts are like permanent marks which cannot be erased that much easily, suppose a company have done fraud to get a tender and bribed the government officer to get that contract, eventually that scandal get revealed and company lost their reputayion. Company could not get their clean image back easily as people and other company will not trust them easily due to their tarnished image in media and public. On other hand if company has seen lower sales and profit they can work hard to get back that better financial performance but ethical misconduct can not be erased that much easily.
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