Question

Describe HTC firm and critically analyse their corporate strategy. Please elaborate and provide insightful analysis.

Answer 1

Ans:- HTC is a consumer electronics company based out of Taiwan. The company is known for its innovation and dominance in smartphone market. It has strong relationship with its business partners and perceived as value for money brand. However, HTC has some weakness like not having it's own operating sysytem, high making cost and low brand awareness.

The corporate strategy of HTC has following aspects:-

a). Increasing the market share in smarphone market.

b). The company is planning to limit the number of models to mainly premium and standard category.

c). The company is also planning to develop is it's own operating sysytem.

d). HTC is also planning to increase its patents.

e). The company is also planning to expand its tablet market.