Question

Identify TWO EXAMPLES of mission statements that are well written according to your analysis. Identify TWO...

Identify TWO EXAMPLES of mission statements that are well written according to your analysis.

Identify TWO EXAMPLES of mission statements that are poorly written according to your analysis.

Each mission statements should include:

What do we do?; How do we do it?; Whom do we do it for?; What value are we bringing?

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Answer #1

Including two examples of each (good and bad) mission statements from the real world. These statements points out what the company’s mission is. While the good examples are self-explanatory. The poor mission statements are clouded with ambiguity and vagueness.

Two examples of good mission statement are

  • Microsoft: Our mission is to empower every person and every organization on the planet to achieve more.
  • Google: To organize the world’s information and make it universally accessible and useful.

Two examples of poor mission statement are

  • Barnes & Noble: Our mission is to operate the best specialty retail business in America, regardless of the product we sell.
  • Avery Dennison: To help make every brand more inspiring, and the world more intelligent.
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