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Propose an appropriate entry strategy based on starting Redner's market in Nigeria and how you might...

Propose an appropriate entry strategy based on starting Redner's market in Nigeria and how you might rethink your existing structure. (75-100 words)

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Answer #1

Redner's market is American supermarket company.The appropriate strategy for Redner's market in Nigeria would be Foreign direct investment strategy. After analyzing the market condition, competition and find business opportunity in Nigeria, Redner can open its wholly owned supermarket store in Nigeria. Foreign direct investment is the best strategy for businesses who wants more control, create their own strong brand position and increase customer base in foreign country like Nigeria. By opening the new store in nigeria, Company will add new unit of buisness structure operating as its own to its existing structure. Store will have its own department and manager to manage the unit.

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