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Langton, Robbins, & Judge describe four artifacts of an organization’s culture that can be used to...

Langton, Robbins, & Judge describe four artifacts of an organization’s culture that can be used to “read” the culture: stories, rituals, material symbols, and language. Describe two of these artifacts that you have experienced or discovered from the company that you are researching. The company to be researched is Tesla Inc. Explain why they are important.

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Answer #1

Material symbols and language are the two artifacts which Tesla uses in its working. They mainly uses them in marketing of their company. For example for giving advertisements they use the symbols and language that is related to a particular country to attract customers and be a part of them. Apart from this diversity can be seen in the interior of the company where workers speak different languages and are from different cultural background.

The artifacts are important because these play an important role to communicate with the people of a particular region following a particular culture. Customers start believing in the firm because they feel that the company is following their culture and are a part of it.

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