Question

DESCRIPTION
Please choose one of the following options (ONLY ONE):

1) Select one TV commercial break of your prime-time favorite show and analyze at least 5 spots. Describe your household’s target groups reached by these spots, and please share your thoughts about their effectiveness.   2) [Best option for participants that do not watch traditional linear TV at all] – Select at least 5 ads from at least 3 different channels (Social Media, metro station, online newspaper, radio, Spotify…) that impacted you today (“today” means one particular day between April 23 and May 4), and please share your thoughts about their effectiveness.  


OUTCOMES

1) Analysis of a TV commercial break (at least 5 spots):

TV show and time that is aired. Is the entire show sponsored by any particular advertiser? Which one?
Advertisers of one commercial break (companies / brands) Products / Services advertised Time-length of pieces Any relevant consideration about the creativities? (emotional, rational, use of celebrities…) (…)

Could you “depict” the audience profile of your favorite TV show just considering the products/services advertised? Are the target groups reached at your household possible consumers/clients of the advertisers? Did you see all the spots previously? Any watched for first time? Any message also received through another channel/medium during the same day?

2) Describe at least 5 ads that impacted you today, and please share your thoughts about their effectiveness. Are you a potential consumer/customer of the brands/companies advertised?

Answer 1

I would choose the option 2 i.e. at least 5 advertisements from three different channels.

The five ads are:

1. Vogue Ad starring Gigi Hadid on Facebook: The ad campaign launched by vogue for their eye wear seems to be effective. They have made usage of catchy song and tried to place their product suitable for a holiday or when going out in sun. I believe I can be a potential customer for this ad as I may recollect this brand while going out on a holiday
2. American Tourister ad starring Virat Kohli and Christiano Ronaldo on You Tube: The celebrity power of this ad makes this ad very effective. While buying a bag to go for a vacation of business travel, I may remember this ad
3. Apple X ads "Shot on IPhone" on Bill Boards in the city: The photographs used in the billboards are of superior quality and instantly puts a thought that iPhone has the best camera around in the smart phone category. I may recommend buying an iPhone for its camera
4. Durex Ad in the newspaper: The witty one liner used by Durex is eye-catching. I like the way they put across the message in a subtle and witty manner
5. Coca cola ad on Spotify: Coca cola ad was effective as it allowed users to listen for 30-minutes without ads in exchange for watching its small ad. This is a clever way to advertise wherein they gave the message of spreading happiness. Coca cola build its equity through this campaign amongst the Spotify customers by sponsoring the famous tracks