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Explain why companies seem to be fascinated by digital and social media. What are some of...

Explain why companies seem to be fascinated by digital and social media. What are some of the factors that might support this thinking? What are some that might lead to considering it misdirected?

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Answer #1

Explain why companies seem to be fascinated by digital and social media. What are some of the factors that might support this thinking? What are some that might lead to considering it misdirected?

  • digital and social media expand the reach of companies to a wider audience
  • Companies can easily target millenials
  • digital and social media helps companies marketing a product by making it viral on its platform
  • digital and social media offer less costlier platform to expand the brands horizons
  • digital and social media does not require much efforts from company's side as viewers themselves share that content

This can be supported by the fact that since the incoming of Facebook, Instagram, many companies have propelled in term of sales

But this often leads to misdirection by spread of fake news on digital and social media

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