identify a strategic objective for Johnson & Johnson and discuss your perception of the importance of that objective to the overall strategy of the company.
Answer:
One of the strategic objective for Johnson & Johnsonwhich
it pursue is it's growth through expansion strategy. The majority
of expansion is being done through the horizontal integration and.
Through merge and acquisitions. If we look at overall strategy
of the company is to leverage its global power of diversity to gain
competitive advantage and deliver superior value to the
shareholders as well as other stakeholders such as employees and
customers. In order to gain a competitive advantage in the host
countries, the most suitable and less time-consuming growth
strategy would be to execute suitable mergers and company has made
the growth strategy around this clearly shows the merit.
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