Question

strategic management

When a firm chooses a business-level strategy, it must answer the questions "Who? What? and How?" What are these questions and why are they important?

Answer 1

Answer

The business has to decide
(1) who are the customers who will be served,

(2) What are the minimum customer criteria that must be met?

(3)How the company can satisfy those requirements.

The preference of target consumer (who) typically requires segmenting the market into categories to pool individuals with common needs. The needs of the target clients determine "what" advantages and capabilities the company's product should provide. It involves deciding and negotiating between the quality and product distinction. Finally , businesses use their core competencies (how) to execute approaches that generate interest and meet the needs of the consumers.

PLEASE LIKE THIS ANSWER, IF ITS USEFUL TO YOU! THANK YOU!