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Discuss Nivea’s future. What should Beiersdorf do next with its product line? Where is the future...

Discuss Nivea’s future. What should Beiersdorf do next with its product line? Where is the future growth for the brand? (Marketing Strategies and Policies)

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Answer #1

Personally what I feel is that there is a lot of scope in Nivea's product line depth. Though of various sizes but there is only one face cream of Nivea. Hence it can come up with many more similar products so that consumers has more choices to pick from and the company's name becomes more visible in the shelves of super market.

• Nivea can stretch its product line for high class consumer segment, where sales might be less but profitability will be more. It can come with exclusive offers and facilities for them such as sponsoring a fashion event and inviting its loyal customers. This will also inspire its middle class consumers to spend more on royal products and remain loyal to the company.

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