Identify and explain the unique aspects of nonprofit organization marketing strategies.
Unlike business organizations the objective of non profit organization is not to generate maximum possible revenue, rather they actually look for ways to attract more number of customers or client so that they can earn more and donate more. Therefore it is obvious that the marketing strategies of such organizations will be different than that of business organization and there will be a unique approach they follow. Creating alliances is an important aspect where such organizations plan to get popular so that people get to know their noble cause of action and come forward for their help. Marketing the organization is important because such organization require help and donations from other organization and therefore popularity and trust is important so that the number of donor are more and the organization can fulfill the objective which is service without profit.
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