Question

Explain the numerous values that differ across cultures and affect consumption?

Answer 1

Numerous values that differ across cultures and affect consumption are-

• Environment Values- These values differ among various cultures. It can be related to Cleanliness or traditional values
• Self-Oriented Values- It can be defined by the characteristics of an individual whether he is punctual, hard working, sensual or not
• Cultural Values- These values define the cultural orientation of a person, whether he is religious or not
• Then various other etiquettes, relationships, behaviors of individuals vary across cultures