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Explain the numerous values that differ across cultures and affect consumption?

Explain the numerous values that differ across cultures and affect consumption?

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Answer #1

Numerous values that differ across cultures and affect consumption are-

  • Environment Values- These values differ among various cultures. It can be related to Cleanliness or traditional values
  • Self-Oriented Values- It can be defined by the characteristics of an individual whether he is punctual, hard working, sensual or not
  • Cultural Values- These values define the cultural orientation of a person, whether he is religious or not
  • Then various other etiquettes, relationships, behaviors of individuals vary across cultures
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