Question

push and pull strategy for singha beer in u.s.

Answer 1

Singha beer is one of those brands which uses a hybrid approach as its marketing and sales strategy.

Push Strategy

Singha beer's push sales strategy involves targeting the pubs and bars in the US. The pub and bar culture is quite prominent there and hence visibility of Singha beer is high which again translates into the sales. The brand is a major player and hence visibility and brand awareness is not an issue as people are aware of the brand.

Pull Strategy

Singha beer has substantially marketed their brand in sports events across the globe and even in the US (Eg. Superbowl). The sports loving spectators are one of the major target segments for Singha beer. Hence, pull strategy is applicable here as the branding/marketing efforts subconsciously impact the decision making of a potential beer buyer.