Question

discuss any two challenges in segmenting gloabla mrakets? and suggest any strategy to tackle at least one sucb problem.

Answer 1

Answer:- Global market segmentation is the process of identifying potential customers into segments or groups that exhibit similar behavior or characteristics.

Two challenges in segmenting global markets are as follows:-

1) Ethics:- Ethics plays a very important role in the success or failure of global business. It governs individuals and the firm’s behavior. There are various codes of conduct that are followed in a different part of the world which must be observed by every international business player.

2) Tariff barriers:- Tariff barriers are the taxes imposed in international business. This makes it hard for the global market to earn profit in the host countries.

Strategy to tackle the ethical challenges in global market segmentation is that depending upon the norms and behavior of the target segment, companies should create a policy that is acceptable and beneficial to both markets.