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Why was IMAX changing its business and corporate strategies? Could IMAX thrive as a niche player...

Why was IMAX changing its business and corporate strategies? Could IMAX thrive as a niche player that only made large format films and systems?

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1) IMAX currently using differentiation strategy which sets it aside from the rest of their competition.The greates cinema experience is the prime motto of IMAX business.They us worlds largest fiml format with high qualify digital sound.

2) IMAX is changing its corporate strategy to meet the changin requirements. They are focusing on digital modelling and ur Joint-venture business model with all the major commercial theatre operators has advanced considerably.Yes IMAX is evolving based on the cnaging trend in the industry and they are kind of first mover. Though technological innovations has changed the typical movie expriences, IMAX is way ahead on identfying the requirement and how it can be executed with perfection.

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