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Describe an influencer campaign for a new chain of high-end consignment clothing stores in 5 major...

Describe an influencer campaign for a new chain of high-end consignment clothing stores in 5 major metropolitan areas across the U.S. Specifically, how do you find your influencers and how will you estimate their likely effectiveness at the outset?

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Answer #1

There are various online tools available in order to find influencers for a particular sector. Tools like tracker, linkdex, little bird, followerwonk,etc helps to find right influencer. Their effectiveness can be estimated by the number of followers they have gathered and their personal brand value. To launch influencer campaign for new chain of high end consignment clothing stores in 5 major Metropolitan areas across the US, the first step is to find an influencer related to fashion industry, for example top fashion blogger a large number of followers can be considered as an influencer. Clothing related to the brand can be delivered to the fashion blogger, so that she can promote it through photos on the social media platform like Instagram and Twitter.

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