Question

Choose a single metric for customer segmentation for Apple computer and defend your choice. Create a pie chart using online secondary research (no need to spend a lot of time on it- one source is fine) that approximately depicts the segments proportionally (Hand drawn, Excel, whatever means works). Incorporate the pie chart in the middle of your document (i.e. not at the end or an addendum). Site your source.

Answer 1

I am taking the demographic segmentaion criteria for marketong to show the Apple computer segmentation strategy.

Demographic segmentation usually focus on customer's age,occupation and life cycle.Apple inc make computer products for every age group but it divides its marketing strategy according to requirements of the consumer.

The following data shows the use of different computers by different profession group

The graph and table claerly shows that i Mac is popular among all age and professsion group and accordingly other products too. This types of segmenatation helps Apple computers to target their customers.

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