Value proposition creates an understanding of a feature, innovation, or offering that shows a higher degree of differentiation from the competition making the offering attractive for the customers as a direct result. It answers the question, “why should we buy what the company is selling,” and is therefore a valuable part of the overall theme of marketing the company undertakes. Based on the 4P’s of marketing, the value proposition makes it easier for the company to price and place its products in the best possible market as well as select the tone of the message to best reach the customer’s perception of quality and value they would get by doing business with our brand.
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